The atelier's identity.

Everything the campaign leans on — visible here, editable, saved to your device.

Identity

Wordmark

Brand name

Positioning line

Launch date

Claim approval owner

Palette

Ivory

Stone

Taupe

Espresso

Clay

Brass

Sage

Type

Fraunces — display

Inter — body

Tone of voice

We don't say

Anti-ageing miracle · Erase wrinkles · Turn back time · Flawless · Age-defying · Empower (overused)

We do say

Softer-looking · Recognisable you · Real skin · A ritual · Overnight wear · Results vary