Would a real customer trust this?

Paste any campaign copy — headline, caption, subject line, ad. The atelier flags fear, shame, overclaim, invented perfection and AI-generic phrasing, and shows the language Kinis prefers.

Copy under review

Auto-scoring as you type. Nothing is stored server-side.

Authenticity score

28/100

A rough directional score. Human judgement remains the final call — this is a prompt for a better read-through, not a green light.

Prompt

"Would a real customer trust this? Would our founder read this out loud?"

Flagged

Language to rework

Fear-based ageing language
anti-ageing miracle
erase
Unrealistic perfection
flawless
Unsupported numerical claims
proven to
clinically proven
Guaranteed outcome
guaranteed

Preferred

Language Kinis uses

Soften the appearance

Support smoother-looking skin

Visible ritual

Real skin

Recognisable you

Temporary cosmetic effect

Results vary

Formulated with

Designed for overnight wear

Old wisdom, modern knowledge

British bedtime ritual

Honest representation

Responsible editing

Tick-list to check separately: real British women, diverse mature skin, honest representation of results, matched lighting for any before-and-after, honest timelines, no invented testimonials, no unverified celebrity anecdotes, no tokenistic diversity.

Honest Representation Standard

Authentic by intention

Authentic by intention: real skin, honest representation and responsible editing.

Kinis imagery shows real women and real skin. Normal production edits — lighting, colour correction, dust removal, format cropping — may be used to present a photograph faithfully. We do not use editing to misrepresent skin, alter results, or create unrealistic expectations. Before-and-afters are shot in matched lighting, angle and expression, and the ritual, timeline and any caveats are disclosed alongside them.

Internal note: this standard replaces any prior ‘unretouched’ or ‘no Photoshop’ language, which promised more than any photographic workflow can deliver.

Claims Verification

Before it goes out the door

UK cosmetic claims

Claim complies with UK Cosmetic Products Regulation and CTPA guidance
Cosmetic Product Safety Report (CPSR) signed by responsible person
UK SCPN submission complete for each SKU
No implied medical, therapeutic or drug-like outcome

Ingredient claims

Actives named on the INCI list at meaningful, verified concentrations
Supporting data referenced (in-vitro, in-vivo or published)
‘Korean technology / knowledge’ references verified with supplier documentation before public use
No borrowed equity from unrelated studies

Manufacture & origin

‘Made in Britain’ / ‘Crafted in Britain’ claims verified against final manufacturing site
Country-of-origin marking correct for each component
Supplier declarations on file
Founder confirms any specific place names before they appear in copy

Imagery & representation

Honest Representation Standard applied — normal lighting and colour correction only
No editing that changes the appearance of skin, results or product performance
Model / tester consent captured in writing, use case and duration specified
Before-and-afters shot in matched lighting, angle and expression