In residence · Kinis House
Real smoothing. Still you.
Campaign Builder
One brief, everything downstream.
Pick an objective, define audience, promise and proof — the atelier turns it into a working brief with channel plan and measurement.
Templates
Start from a Kinis play
Founder story
Why I created Kinis
An honest origin story — brow ptosis, and a better way.
Proof · Founder testimony.
Product education
The sleep crease conversation
Static lines happen at night, not just with age.
Proof · Editorial + customer diaries.
Tester recruitment
7-night ritual
Seven nights with Kinis, unedited.
Proof · Structured 7-night plan.
Launch conversion
Before the big event
A pre-event ritual that photographs well.
Proof · Founder + tester pre-event use.
Reviews
Real women, real routines
Kinis, placed inside real evening rituals.
Proof · Customer diaries with signed consent.
Product education
Botox alternative without the fake promise
Not a replacement — an honest, non-invasive ritual.
Proof · Boundary language, compliance sign-off.
Active
Campaigns in play
Why I created Kinis — founder film
An honest origin story — brow ptosis, and a better way.
- Audience
- Botox-curious, perimenopausal
- Proof
- Founder testimony, before-and-after of her own use
- Channel
- Instagram, YouTube, email 1
- CTA · Budget
- Join the waitlist · £4,200
The sleep crease conversation
Static lines happen at night, not just with age.
- Audience
- Side sleepers, ritualists
- Proof
- Dermatology-adjacent references, real customer diaries
- Channel
- TikTok, Reels, blog
- CTA · Budget
- Read the ritual · £1,800
7-night ritual — tester diaries
Seven nights with Kinis, unedited.
- Audience
- Waitlist, mature skin
- Proof
- Structured 7-night observation plan
- Channel
- Email, Instagram, PR
- CTA · Budget
- Apply to trial · £3,200