In residence · Kinis House
Real smoothing. Still you.
Retail & PR Toolkit
The story, in the right hands.
A one-page pitch, a wholesale readiness list, a press angle bank and the founder's factsheet — everything a buyer or editor needs to say yes.
One-page retailer pitch · editable
Wholesale readiness
- Wholesale price file drafted
- Trade terms and MOQ documented
- Barcode / EAN allocated
- Cosmetic Product Safety Reports (CPSR) filed with responsible person
- UK SCPN submission complete
- Ingredient list and warnings translated for EU/US/AU as applicable
- ‘Made in Britain’ / origin claims verified against manufacturing site
- Retailer image kit (packshot, lifestyle, macro) prepared to Honest Representation Standard
- Sample request tracker in place
Press angle bank
Stories worth pitching
Angle
The founder who left injectables
Trisya's brow ptosis story — and the calm British ritual she built next.
Angle
Taping, reimagined
The triangle forehead patch: an old facial-taping ritual, considered for modern women.
Angle
Old wisdom, modern knowledge
Old-Hollywood beauty rituals meet contemporary skincare thinking — carefully, credibly.
Angle
The British bedtime ritual
A quiet evening ritual rooted in English domestic life and leafy home counties calm.
Angle
Crafted close to home
A British-rooted brand committed to formulating and making in Britain wherever verified and possible.
Angle
The sleep-crease conversation
Why static forehead lines appear before you expect them.
Angle
Honest representation
The photography standard Kinis holds itself to — real skin, matched lighting, responsible editing.
Founder factsheet
- Founder
- Trisya O'Brien
- Company
- Kiraston Ltd (UK)
- Brand roots
- British-rooted: created in Britain, with British women at the heart of its audience. Committed to formulating and making in Britain wherever verified and possible.
- Origin
- Founder experienced brow ptosis after Botox — and wanted a calm, credible non-invasive ritual instead.
- Story
- British ritual, modern knowledge: old facial-taping and old-Hollywood beauty wisdom, interpreted through contemporary skincare thinking (any technology or Korean-innovation references require verification before external use).
- Hero product
- Triangle-shaped overnight forehead patch, with smile-line patches.
- Category
- Prestige non-invasive smoothing ritual.
- Launch
- DTC first, retail follow.
- Representation
- Honest Representation Standard — real skin, responsible editing only.
Media image checklist
- Packshot on ivory, 300dpi
- Lifestyle — bedside, evening
- Macro — adhesive texture
- Founder portrait — daylight
- Application step-by-step
- Morning removal, no filter
- Real tester diary set
Expansion
UK · US · Australia
United Kingdom
100% readiness
Do not claim market readiness externally until legal, regulatory and logistics are confirmed.
United States
30% readiness
Do not claim market readiness externally until legal, regulatory and logistics are confirmed.
Australia
20% readiness
Do not claim market readiness externally until legal, regulatory and logistics are confirmed.
Sample requests
Track who has what
| Recipient | Outlet / role | Sent | Status |
|---|---|---|---|
| Sali Hughes | Editor · industry press | Not sent | Prospect |
| Space NK buyer | Prestige retail | Not sent | Prospect |
| Nadia R. | Tester · 7-night cohort | Wk 5 | Delivered |