In residence · Kinis House
Real smoothing. Still you.
The Drawing Room
Welcome to Kinis House
What story shall we tell today?
A private headquarters for the Kinis Skin launch — where Trisya's voice, the week's ideas, and the campaigns in motion are gathered by the fire. Begin anywhere below.
Begin a campaign idea
A new thread to pull
Draft a campaign from a founder truth, a customer moment or an editorial hunch.
Write a founder story
Trisya, in her own words
Open the messaging vault and shape the next honest chapter for our women.
This week's content
What we're making now
Briefs, shots and captions in progress across the Conservatory and Journal.
Consumer site
Kinis Skin · live waitlist
Chapter in motion
Founder story
Founder film in review. 7-night tester cohort locking this week. Claims matrix awaiting sign-off.
Readiness
62%
On the writing desk
- Sign off founder film script — locks Week 1 shoot.
- Confirm 7-night tester cohort (target n=12, mixed skin types).
- Route claims matrix v0.3 to compliance owner for review.
Quiet signals
Where the House stands today
Waitlist sign-ups
1,247
+142 this week
Qualified leads
412
Tagged & segmented
Sample testers
12/16
7-night cohort filling
UGC permissions
8
Signed consent on file
Content complete
34%
Across all channels
Email conversion
3.8%
Waitlist → active
Retailer interest
5
Warm conversations
Projected launch revenue
£184k
Focused scenario · assumption
From The Journal
The 12-week arc
Week 1 · Founder story
Founder film — shoot day
CompleteWeek 2 · Founder story
Publish founder essay (LinkedIn + email 1)
CompleteWeek 3 · Education
Sleep crease education series
Owner · ContentWeek 4 · Education
Audience research: waitlist survey
Owner · CRMWeek 5 · Sampling
Tester recruitment: apply-to-trial
Owner · CommunityWeek 6 · Sampling
Ritual content — pre-event, overnight, morning
Owner · ContentWeek 7 · Proof
7-night diary drops (Nadia, Priya)
Owner · ContentWeek 8 · Proof
Waitlist acceleration — early access invites
Owner · CRMWeek 9 · Launch
Product reveal film
Owner · CreativeWeek 10 · Launch
Objection-handling content wave
Owner · ContentWeek 11 · Launch
Launch week — email 10, PR embargo lifts
Owner · AllWeek 12 · Retention
Reviews, referrals, retention email
Owner · CRM
Campaign territories
Four stories the House is telling
Territory
Old wisdom, modern knowledge
The through-line of the brand. Old facial-taping and old-Hollywood beauty ritual, interpreted through contemporary skincare thinking. Prompts: a founder essay, a slow film of the ritual, a written piece on why old wisdom still holds.
Territory
The British bedtime ritual
A quiet evening at home — lamplight, linen, an unhurried routine. Prompts: an editorial photo story, a Sunday-night email, a reader diary from a British tester.
Territory
Taping, reimagined
The triangle forehead patch, shaped to the brow. Prompts: an explainer on the shape and why, macro texture film, a considered ‘how to apply’ card.
Territory
Crafted close to home
British-rooted craft — formulating and making in Britain wherever verified and possible. Prompts: supplier portraits, a note from the founder on British craft, a considered origin page (each claim verified before publication).
This week's story
Founder story: the face I recognised again
Trisya's honest account — brow ptosis, and the calm British ritual she built instead. Anchors weeks 1–2.
Awaiting signature
- Founder film — final cutFounder
- Claims matrix v0.3Compliance
- Tester consent packetLegal
- Retailer factsheet v2Founder