In residence · Kinis House
Real smoothing. Still you.
Launch Calendar
Twelve weeks, choreographed.
From founder story to retention — a pre-populated 12-week framework with deadlines for photography, sampling, packaging, claims, email and retailer materials.
Week 1 · Founder story
Founder film — shoot day
Owner · Trisya + DOP
Week 2 · Founder story
Publish founder essay (LinkedIn + email 1)
Owner · Editorial
Week 3 · Education
Sleep crease education series
Owner · Content
Week 4 · Education
Audience research: waitlist survey
Owner · CRM
Week 5 · Sampling
Tester recruitment: apply-to-trial
Owner · Community
Week 6 · Sampling
Ritual content — pre-event, overnight, morning
Owner · Content
Week 7 · Proof
7-night diary drops (Nadia, Priya)
Owner · Content
Week 8 · Proof
Waitlist acceleration — early access invites
Owner · CRM
Week 9 · Launch
Product reveal film
Owner · Creative
Week 10 · Launch
Objection-handling content wave
Owner · Content
Week 11 · Launch
Launch week — email 10, PR embargo lifts
Owner · All
Week 12 · Retention
Reviews, referrals, retention email
Owner · CRM
Deadlines
What must be locked, and when
End of Week 2
Photography lock
Start of Week 5
Sampling despatch
End of Week 6
Packaging sign-off
End of Week 8
Claims approval
Start of Week 9
Email sequence live
End of Week 10
Retailer materials