In residence · Kinis House
Real smoothing. Still you.
Content Studio
Briefs that respect the reader.
Structured briefs — hook, angle, visual direction, proof, CTA, compliance — for every channel. Plus a shot planner for the campaign's editorial visual language.
Founder portrait — morning, no makeup
"The face behind Kinis — before her coffee."
- Angle
- Real skin, real founder. No filter, no retouch that changes results.
- Visual
- Editorial daylight, ivory linen, natural texture. 3:4.
- Proof
- Founder consent. Honest Representation Standard on file — responsible editing only.
- CTA · Compliance
- Read her story · No medical claims. Cosmetic ritual only.
Macro — adhesive texture
"This is what stays put at 3am."
- Angle
- Tactile close-up: fabric-like weave, breathable finish.
- Visual
- Macro lens on stone surface, side light.
- Proof
- Internal wear-trial photos.
- CTA · Compliance
- See the patch · Describe as cosmetic-grade adhesion.
Editorial shot planner
The visual language of Kinis
Shot
Product macro
Fabric-like weave under raking side light, stone surface.
Shot
Adhesive texture
Close-up on skin, editorial daylight, no glossy sheen.
Shot
Night ritual
Warm bedside lamp, linen bedding, hands applying patch.
Shot
Morning removal
Bathroom mirror, no filter, honest morning skin.
Shot
Side-sleeper demo
Overhead angle, cheek on pillow, patch in place.
Shot
Founder portrait
Editorial daylight, ivory backdrop, natural texture, 3:4.
Shot
Customer diary
Real testers, consistent framing across seven nights.
Shot
Bathroom shelf
Kinis placed inside a considered evening routine.
Shot
Travel pouch
Suitcase corner, hotel-room feel, pre-event moment.
Shot
Pre-event ritual
Getting-ready sequence, robe, mirror, quiet luxury.
Bank
All content, all statuses
| Title | Channel | Status | Hook |
|---|---|---|---|
| Founder portrait — morning, no makeup | scripted | The face behind Kinis — before her coffee. | |
| Macro — adhesive texture | idea | This is what stays put at 3am. | |
| 7-night tester diary — Nadia | TikTok | shot | Night 1 vs Night 7 — same lens, same lighting. |
| Founder LinkedIn — why I left injectables | approved | I had brow ptosis at 39. Here's what I built next. | |
| Email 1 — origin | edited | The face I recognised again. |